Personalization is also a standard feature of today’s autoresponder programs. Sequential autoresponders enable the first message to go out immediately with a follow-up message scheduled to go several days later and a further follow-up to go several days after that. Market research shows that a prospect needs to be exposed to your message multiple times [...]
The first generation of autoresponders was basically Out of Office notifications where you turned the autoresponder on when you were going to be out of the office for a period of time and wanted to let people know this in case they were expecting an immediate response to their e-mail.
The second generation of autoresponders saw [...]
Continue reading about Many Opportunities For Marketers and Merchants Alike
As marketers have gained experience with viral campaigns over the last number of years and have measured the results to see what works and what doesn’t, there have been a few subtle changes to viral campaigns that have improved their effectiveness. Viral campaigns today of the “Tell a friend” variety all are associated with something [...]