Personalization is also a standard feature of today’s autoresponder programs. Sequential autoresponders enable the first message to go out immediately with a follow-up message scheduled to go several days later and a further follow-up to go several days after that. Market research shows that a prospect needs to be exposed to your message multiple times to become a motivated buyer.
Information marketers are real winners with the enhancements to this technology. We are seeing all kinds of multiple-week courses being delivered through autoresponders. My six-week Secrets of Search Engine Success is delivered through autoresponder technology. When someone purchases this course, the first lesson is received immediately and then a subsequent lesson arrives each week for the duration of the course.
Things like Golf Tip of the Week for golf courses or Featured Destination of the Week for travel agencies or Flaxseed Recipe of the Month for an organic foods merchant are all examples of the types of ways these autoresponders can use this technology to stay in front of the eyes and minds of their target customers. You can incorporate viral marketing messages to encourage recipients to tell others about the information they are receiving or provide a copy to their friends. Whenever you use viral marketing, make sure you provide the recipient easy access to the opportunity to subscribe to receive the same information.
