Lead generation is a common business reason to have a Web site, particularly
when your products or services are not impulse purchases or are of a more complex nature such that each customer’s needs are unique and you must speak with the potential customer.
Car dealerships, insurance services, and franchise opportunities are three examples of operations that [...]
Continue reading about The Target Market to Make Contact With You
First-generation e-mail marketing was very basic. Most marketers started out using their e-mail program for this type of communication. Everything was text-based back in the olden days. We couldn’t easily segment our database. We couldn’t easily personalize our communication. We couldn’t track to see what happened once our e-mail was sent. Administration was a real [...]
Continue reading about We couldn’t Easily Personalize Our Communication
As marketers have gained experience with viral campaigns over the last number of years and have measured the results to see what works and what doesn’t, there have been a few subtle changes to viral campaigns that have improved their effectiveness. Viral campaigns today of the “Tell a friend” variety all are associated with something [...]