Personalization is also a standard feature of today’s autoresponder programs. Sequential autoresponders enable the first message to go out immediately with a follow-up message scheduled to go several days later and a further follow-up to go several days after that. Market research shows that a prospect needs to be exposed to your message multiple times [...]
As marketers have gained experience with viral campaigns over the last number of years and have measured the results to see what works and what doesn’t, there have been a few subtle changes to viral campaigns that have improved their effectiveness. Viral campaigns today of the “Tell a friend” variety all are associated with something [...]